BBM stands for “BlackBerry Messenger”, an instant messaging application that was popularized by BlackBerry smartphones in the late 2000s. Text BBM, on the other hand, refers to the practice of sending text messages through BBM, which was widely used in Indonesia for many years. In this article, we will explore the history of text BBM and its importance in Indonesian society.
The Rise of Text BBM
Text BBM quickly gained popularity in Indonesia due to its reliability, speed, and cost-effectiveness. Unlike traditional SMS, which charged per message, BBM allowed users to send unlimited messages for a flat monthly fee. This was a game-changer for Indonesian users, who were able to communicate with friends and family without worrying about excessive charges.
Furthermore, BBM had several features that made it more appealing than traditional SMS. For example, users could see when their messages had been delivered and read, and could also know when the other person was typing a response. This made conversations more efficient and streamlined.
As more and more Indonesians started using BBM, it became a cultural phenomenon. It was not uncommon to see people walking around with their BlackBerry phones in hand, chatting away on BBM with friends and family. In fact, BBM became so popular that it was often used as a verb – “BBM me” was a common request among friends.
The Decline of Text BBM
Despite its popularity, text BBM eventually started to decline in Indonesia. One of the main reasons for this was the rise of other instant messaging applications, such as WhatsApp and Line. These apps offered similar features to BBM, but were available on a wider range of devices, including smartphones that were not made by BlackBerry.
Furthermore, BlackBerry’s fortunes started to decline in the early 2010s, as it struggled to compete with Apple’s iPhone and other Android devices. This meant that fewer Indonesians were buying BlackBerry phones, which in turn led to a decline in BBM usage.
However, even though text BBM is no longer as popular as it once was, it still holds a special place in the hearts of many Indonesians. For those who grew up using BBM, it remains a nostalgic reminder of a simpler time, when instant messaging was still a novelty.
The Importance of Text BBM in Indonesian Society
Text BBM played an important role in Indonesian society, particularly in the realm of politics. During the 2014 presidential election, for example, both candidates used BBM to communicate with supporters and coordinate their campaigns. BBM allowed them to reach a wide audience quickly and efficiently, without relying on traditional media channels.
Furthermore, BBM was often used as a platform for citizen journalism. Indonesians could use BBM to share news and information with their friends and family, without having to rely on mainstream media outlets. This was particularly important in a country where media ownership is concentrated in the hands of a few powerful conglomerates.
Finally, text BBM was also important in the realm of business. Many small business owners used BBM to communicate with customers and suppliers, and to coordinate their operations. It was a cost-effective way to stay in touch with stakeholders, and helped many businesses to grow and thrive.
Conclusion: The Legacy of Text BBM
Although text BBM is no longer as popular as it once was, its legacy lives on in Indonesian society. It was a cultural phenomenon that brought people together and helped to shape the way that Indonesians communicate with each other. Even though it has been largely supplanted by other instant messaging apps, it remains an important part of Indonesia’s technological history.
So, the next time you hear someone say “BBM me”, remember that they are not just asking for a message – they are invoking a piece of Indonesian cultural history.
Artikel Text BBM: A Brief History and Its Importance in Indonesia
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